CapturM™ is Bigfish’s in-house lead-generation measurement tool that stores, delivers and tracks. You don’t just get CapturM™, it comes with our experienced online marketing team who will assist you in customizing the CapturM™ solution to accommodate your requirements. The CapturM™ tool gives our clients the ability to deploy online landing pages, implement traffic-building strategies, and measure marketing campaign effectiveness related to prospects (leads) via a series of microsites or campaign-specific landing pages in a web environment.
CapturM™ is a customizable solution designed to:
- Provide measurement of campaign effectiveness and web-derived leads
- Host and maintain a data collection environment (server) for micro sites and/or landing pages
- Provide e-mail nurturing and underlying infrastructure
- Provide an ongoing stream of quality leads within a desired cost-per-acquisition
Scottsdale Healthcare selected the Bigfish search engine marketing team to help them find patients for new cancer treatments and elective procedures. CapturM™ is successfully finding those people for the hospital by customizing its automated lead-generation application to target candidates and turn them into patients. The resulting procedures mean a chance for a healthier life for the patient and financial returns for the hospital.
