Bigfish has long been a highly respected brand agency and many of our engagements involve the evolution of an existing brand or repositioning brands due to changes in the marketplace or within a competitive set. Through our in-depth discovery process we gain a comprehensive understanding of your strengths, weaknesses, opportunities and threats and develop a strategic pathway to achieve your goals. A blueprint of tactics designed to nurture a broad series of consecutive wins, which ultimately avalanche into a comprehensive wave of success.
The Bigfish strategic planning team are experts in conventional marketing planning, technology integration and implementation as well as media research and buying. We help our clients to focus their resources on the opportunities that provide the greatest potential for high-return and a competitive advantage in the marketplace. From product development, promotion, distribution and pricing to relationship management and churn prevention, Bigfish will help your company ensure your marketing strategy always remains in line with your organizational objectives.
Audience SegmentationBrand Planning and Positioning
Brand Surveys and Trackers
Competitive Research
Data Mining
Online Analytics Review
Research and Documentation
Response Forecasting
Web and Online Strategy
