Joseph Pizzimenti

Principal

Joe's winning formula is based on the art of building and nurturing results-oriented relationships and he understands that the success of Bigfish depends entirely upon helping our clients achieve their business objectives. His credibility—and Bigfish's—are derived from a proven track record of getting it done. It may seem simple to assemble and inspire the resources to create high-quality, cost-effective projects and campaigns, but if it was, everyone would be doing it.

As founder, Joe may have configured his band of experts from the ground up but he's no overnight sensation. Joe started his career in radio decades ago and he was consistently a top performer in Detroit, New York and Phoenix. In 1995 Joe recognized the opportunities on the agency side of the business and has worked for a wide variety of clients across multiple verticals. Joe's notable client experience includes Humana, Adidas, Best Western, Dial Corporation and Sage Software, to name a few.

Lauren Charpio

Managing Director

Lauren leads our world-class brand strategy team and manages the firm's strategic operations. She brings 15-years of experience analyzing and orchestrating extraordinary growth in brand value for renowned global organizations. Lauren provides brand strategy, brand architecture, brand portfolio strategy, consumer and market research, naming, rebrand transition planning, product launch, and trend-tracking and interpretation services to Bigfish clients across a wide range of industries. During her storied career as a brand strategist, Lauren has worked with some of the world's most beloved brands including Coca-Cola, Target, Audi, Petsmart, Boeing, Dow, and Fairmont Hotels & Resorts among others. Over the years, Lauren's strategy work has resulted in published intellectual property in the healthcare, automotive, clean technology, and consumer products verticals.

Lauren has an MBA with an International Brand Management specialization from Thunderbird School of Global Management and a BBA in Finance from the University of San Diego.

Kevin Cornwell

Design Director

Knowing where, or how, Kevin conceives his creative ideas may be impossible. After sensing he was different for many years, Kevin decided to seek out his own kind at the prestigious Art Center College of Design in Pasadena, not to be confused with the Art Institute of America. For those who don't know, you have better odds of becoming a Navy Seal than getting accepted to the rigorous, trans-disciplinary curriculum at the 80 year old Art Center where Ansel Adams was a faculty member. (Ok, the Navy Seal part is a bit of an exaggeration.) For 13 years, Kevin has held a senior role in developing creative solutions for major brands such as 20th Century Fox, Bissell, NBA, Levis, MTV, Chrysler and Kraft.

Brett Pollett

Director of User Experience

Brett has always been extremely passionate about his hobbies, but none of them captured his heart and imagination the way that the web did. Brett graduated at the top of his class and was immediately offered a position with his college's new Online Education division upon graduation designing and developing highly interactive and engaging Flash-based curriculum. He would then evolve his skills as a Web Designer/Developer in an extremely high-octane marketing department overseeing the design and development of landing pages spanning over 30 vertical markets. Here he mastered his skills in HTML4/5, CSS2/3, Javascript, and PHP development while also learning a new Marketing-Infused Design style.

Learning the psychology and methods behind the world of Marketing brought him back full circle to the world of User Experience and helped him form a new and unique perspective on Design, Development, and overall User Experience. Over the years Brett has worked on behalf Pepsi, Cisco Systems, RICOH, and Sage North America.

Lear Mason

Associate Design Director

Lear found his way into the design world by transitioning from traditional illustration techniques—adapting his abilities to wield paint and pencil into a mastery of light and pixels. After touring across the US as a guitarist in various bands, he decided that all-nighters behind the wheel and truck-stop meals were not his ideal future. In 2001 Lear enrolled at the St. Clair College Center for the Arts in his hometown of Windsor, Ontario, Canada, where a diverse digital design curriculum honed his skills. In addition to his strong design and layout skills and an intensive comprehension of typographic form and function, Lear’s HTML, CSS, Flash, and jQuery experience gives him a deep understanding of front-end functionality, allowing him to deliver purposeful and effective designs.

Michelle Sroda

Visual Strategist

Michelle has more than 15 years experience in advertising, marketing, branding and most importantly qualitative consumer research. A RIVA trained focus group moderator, Michelle has moderated more than 200 focus groups in the United States, Canada and Europe. She has conducted in-depth interviews, visual audits and mystery shopped for a extensive range of verticals including automotive, consumer packaged goods, real estate, hospitality and healthcare. While working as a Visual Strategist Michelle has managed qualitative research, conducted research design analysis, and worked on brand strategy for a literal "who's, who" of clients such as, Alaska Airlines, Boeing, BMW, Coca-Cola, Kodak, Target, PetSmart, Abbott and Mary Kay Cosmetics.

Stephanie Spangler

Account Director / Marketing Strategist

Stephanie Spangler is a marketing leader with over 10 years of B2B and B2C experience on both the agency and client sides. She’s well-versed in creative methods of approaching go-to-market planning and messaging development, and has proven successes with national brands such as Sage Software, ACT!, Nissan, Memorex, and Papa John’s, to name a few. With certifications from Pragmatic Marketing for Launch Strategies and Effective Product Marketing, she’s ready to strategically and effectively partner with you on your next project. Stephanie has holds a BA in Business and Sociology from Arizona State University. When she’s not building detailed project plans, she can be spotted at locally-owned coffee shops with her husband and 2-year old daughter, renovating her mid-century modern home in Arcadia, and fitting in her guilty pleasure—any RH program Bravo has to offer!